Swedish e-commerce company launches in the UK – introducing Balustradedesign

Räckesbutiken Sweden AB, a Swedish e-commerce company specialising in railing solutions for homes and gardens, continues its European expansion. The company has now officially launched in the United Kingdom under the new brand Balustradedesign, with a local e-commerce site www.balustradedesign.co.uk.

“The UK is a natural next step in our growth journey. After success in 13 European markets, we have built a model for local e-commerce with customer service in each language – something we are now bringing to the UK,” says Björn Johansson, CEO of Räckesbutiken Sweden AB.

Balustradedesign provides UK customers with the same proven journey that has been established across Europe: a digital design tool to create bespoke railings, tailor-made production in Sweden, and delivery directly to the doorstep – all fully compliant with UK building regulations.

“We know that many homeowners and professionals feel frustrated with railing projects that are either too generic, too complex to install, or too costly. Our mission is to make the process simple, inspiring, and reliable – from design to installation,” says Björn Johansson.

“For us, every railing is unique. We want to give UK customers the same opportunity to create solutions that fit their homes and lifestyles, with Swedish quality, production and design at the core,” adds Björn Johansson.

About us

Founded in Sweden in 2011, Räckesbutiken has grown into one of Europe’s leading online retailers of railings. Today we operate in 13 European markets, serving thousands of customers each year with tailor-made solutions for gardens, patios, balconies, and staircases. The launch in the UK marks an important milestone in the company’s ambition to become Europe’s leading supplier of railing solutions for both private and professional customers.

For more information, please contact:

Björn Johansson, CEO, Räckesbutiken Sweden AB
bjorn.johansson@rackesbutiken.se
+46 706 68 71 15