Räckesbutiken Sweden AB, a Swedish e-commerce company specializing in railing solutions for the home and garden, is continuing its European expansion. The company has now launched in the United Kingdom under the new brand Balustradedesign via the local e-commerce site www.balustradedesign.co.uk.
“We see the United Kingdom as a natural next market in our growth journey. Following our success in 13 European markets, we have developed a model for local e-commerce with customer service in each respective language—something we are now bringing to the UK,” says Björn Johansson, CEO of Räckesbutiken.
Digital tool for custom-sized railings
Balustradedesign offers British customers the same customer experience that Räckesbutiken has established throughout the rest of Europe: a digital design tool for designing their own railing, custom manufacturing in Sweden, and delivery right to their door.
A simple and secure customer journey
“We know that many customers are frustrated by railings that are either too generic, too complicated to install, or too expensive. Our offering is based on making the process simple, inspiring, and safe—from design to installation,” says Björn Johansson.
Swedish quality and design
“For us, every railing is unique. We want to give British customers the same opportunity to create solutions that suit their homes and lifestyles, based on Swedish quality and design,” adds Björn Johansson.
About the company
Räckesbutiken was founded in Sweden in 2011 and has grown into one of Europe’s leading e-commerce companies in the field of railing solutions. Today, we operate in 14 European markets and help thousands of customers each year with custom solutions for gardens, patios, balconies, and staircases. Our launch in the United Kingdom marks an important milestone in our ambition to become Europe’s leading provider of railing solutions for both residential and professional customers.
For more information, contact:
Björn Johansson, CEO of Räckesbutiken Sweden AB
bjorn.johansson@rackesbutiken.se
+46 706 68 71 15
