Press release 20250925
Räckesbutiken is launching in the United Kingdom
Räckesbutiken Sweden AB, a Swedish e-commerce company specialising in balustrade solutions for the home and garden, is continuing its European expansion. The company has now launched in the United Kingdom under the new brand Balustradedesign via the local e-commerce site balustradedesign.co.uk.
“We see the United Kingdom as a natural next market in our growth journey. Following our success in 13 European markets, we have developed a model for local e-commerce with customer service in each respective language, which we are now bringing to the UK,” says Björn Johansson, CEO of Räckesbutiken.
Balustradedesign offers British customers the same customer journey that Räckesbutiken has established in the rest of Europe: a digital design tool for creating your own balustrade, made-to-measure manufacturing in Sweden and delivery straight to your door.
“We know that many customers are frustrated by railings that are either too generic, too complicated to install, or too expensive. Our offering is based on making the process simple, inspiring, and safe—from design to installation,” says Björn Johansson.
“For us, every balustrade is unique. We want to give British customers the same opportunity to create solutions that suit their homes and lifestyles, with Swedish quality and design at the core,” adds Björn Johansson.
About the company
Räckesbutiken was founded in Sweden in 2011 and has grown into one of Europe’s leading online retailers of balustrade solutions. Today we are present in 14 European markets and help thousands of customers every year with made-to-measure solutions for gardens, patios, balconies and stairs. The UK launch marks an important milestone in our ambition to become Europe’s leading supplier of balustrade solutions for both private and professional customers.
For more information, please contact:
Björn Johansson, CEO, Räckesbutiken Sweden AB
info@balustradedesign.co.uk
0330 8187964
